Top 9 Spy Tools for Affiliate Marketing 🔝

Blog » Top 9 Spy Tools for Affiliate Marketing 🔝

To launch a campaign with a high ROI, an affiliate marketer needs to know how to use a wide range of tools, including antidetect browsers, proxies, payment services and many others, but these are more technical tools. The most important part of an affiliate’s work is finding converting creatives and funnels. You can spend time creating and testing new creatives yourself, or you can spy on your competitors to see how they’ve set things up, what works and what doesn’t. This is a form of legal commercial espionage that will save you a ton of time. We won’t get into the moral side of using spy software, because they are in high demand, making life and work for affiliates much easier.

We are here to explain explain what spy services are, why they’re needed, what to take into consideration while choosing one, and also share the list of top spy tools  for 🔥 affiliate marketing.

What are Spy Tools for Affiliate Marketing? 🔍

☝️ A spy service, or spy tool, is a versatile spying system that helps monitor competitors, track their creatives and funnels, and analyze advertising campaigns across different platforms. In addition to the obvious benefits of saving time and budget, spy services can solve a number of other important tasks:

• Monitor competitors’ creatives;
• Track creative statistics based on various parameters: where it’s used, how long it has been running, and more;
• See working funnels of competitors that lead visitors to a target action;
• Collect data on creatives: geo, targeting settings, domain and others;
• Monitor competitors’ advertising campaigns.

All of this will help in choosing the right offer, as a ready-made ad template is already half the success.

Why are Spy Services Needed? 🤔

In addition to their main function of helping you quickly check out competitors’ creatives and find funnels, spy services:

• Automatically collect data, providing users with more information than manual searching would;
• Give access to successful competitor ads that need to be “tweaked” for your own purposes instead of simply copying their funnels;
• Show trends: what’s in demand now and what’s not;
• Help overcome creative blocks if you’ve run out of ideas for funnels.

How Do Spy Services Work

Most spy services operate on a similar algorithm: they have specific functionality and filters for searching working funnels. Filters can be applied based on:

• Keywords;
• Vertical;
• Geo;
• Language;
• Domain…

…and many other options.

Search in spy services is usually available by creatives or by apps. The difference is that in the first case, the search is based on ads with specific parameters within a traffic source, while in the second, it’s focused on apps and the ads running within them.

❗️The most important thing to pay attention to is the traffic source the spy service specializes in — and base your choice on that. Typically, they are divided into:

• Spy services for Facebook, Instagram, YouTube;
• Spy services for teaser ads;
• Spy services for push ads;
• Spy services for Google Ads, Bing Ads, Yandex Advertising Network;
• Spy services for mobile.

Special bots help find working funnels — they’re designed to detect effective setups and store them in a database. By the way, the size of the database is another factor that separates good spy services from bad ones.

Search results are displayed as cards showing the platform and the time the creative has been running (the main sign of its effectiveness — if it’s been live for a long time), links to landing pages and other analytics with 📊 stats.

Top 9 Spy Tools for Affiliate Marketing 🏆

There are plenty of spy tools on the market for monitoring creatives — but only a few are truly worth your attention. That’s why we’ve put together a list of the top 9 spy services for affiliates and highlighted the key features of each one.

Ad Library

In short:

• Official website: Ad Library;
• Pricing: none — the service is completely free;
• Free plan: available;
• Database: N/A;
• Geo: WW.
• Filters: language, advertiser, platform, creative type, ad status, time;
• Key features: a massive database of creatives for two highly popular ad platforms with huge audiences.

In detail:

💡 Ads Library is Facebook’s official ad database. It’s considered one of the best free spy services because it truly offers access to all creatives without requiring any investment. The interface is extremely simple, yet functional. You can search for ads by keyword or advertiser. There’s also an archive of creatives from the past year.

It also includes a search for branded content, which lets you find posts, stories, videos and reels on FB and IG tied to paid partnerships. You can filter this content by app and date.

For those who are at least somewhat familiar with programming, there’s an API that allows you to create search queries using parameters like estimated audience size, country or ad language. To access it, you’ll need to go through several steps: verify your identity, create a developer account, and add an app to it. As a result, you’ll be able to manage ads on the platform and optimize your campaign performance.

Tyver 🔥

In short:

• Official website: Tyver;
• Pricing: from $0 to $75/month; 40% discount for annual plans;
• Free plan: available;
• Filters: 15+ options — format, CTA, placements, fan page and more;
• Key features: source is FB; creative database is updated regularly and quickly.

In detail:

🎁 Let’s start with the good news: our readers can get 15% off their first payment on this service with the promo code DOLPHIN.

💡 Tyver is a freemium spy tool that has scraped 91% of all creatives from FB. It offers an impressive update volume — around 1–2 million new ads are added on a daily basis. What’s more, they appear super quickly: usually the day after a webmaster launches them. So, you can stay on top of trends almost in real time.

Tyver features unique filters you won’t find in other tools — you can filter ads by gender, age and reach. That way, your search results will only include creatives targeting the audience you need.

Another standout feature is the “Similar Ads” function. When you click on a creative, a side panel opens showing other ads from the same fan page, domain or IP — along with detailed data on it. This helps you quickly analyze what offers and strategies a particular webmaster is using.

You can also save favorite creatives into folders directly inside the platform and share them with your team. No more sending screenshots or links via Telegram or Google Drive — everything you need is stored within the tool itself.

And let’s not forget the clean, functional UI — 90% of the workspace is dedicated to showing ads, with no clutter or distractions. That means you can stay focused on spotting top-performing creatives without getting sidetracked by unnecessary buttons or pop-ups.

AdHeart

In short:

• Official website: AdHeart;
• Pricing: from $70/month;
• Free plan: available;
• Database size: 1.1 billion creatives;
• Filters: text, domain, ad platform, media type and more;
• Key features: the largest creative database among spy tools.

In detail:

In AdHeart, you can search through 1.1 billion creatives, with the database being updated by over 20 million ads each month. There’s also a search for apps, with a total of 363,000 apps — about 100,000 on iOS and 263,000 on Android. The site’s archive holds 855 TB or 2.4 billion media files, all of which are available for download.

AdHeart offers creative search based on text, headlines, links, geo, domain and many other filters. The app search is available by name, first appearance, platform, period and for removed apps.

MTWSpy

In short:

• Official website: MTWSpy;
• Pricing: from $50/month; longer payment periods offer larger discounts;
• Free plan: available for 2 hours after registration;
• Database size: 25,000 creatives;
• GEO: 35+;
• Filters: offer, niche, geo;
• Key features: no need to bypass cloaking.

In detail: 

🎁 Another service with a nice bonus for our readers: the promo code Dolphin will give you 15% off your first payment.

The main feature of MTWSpy that sets it apart from other spy tools is that users don’t need to bypass cloaking, as this is already handled for them. This solution became necessary after 2023, when most webmasters began hiding links with UTM tags. The service bypasses this limitation, and users get a ready-to-use landing page with all the relevant data, including a direct link and a link with all tags.

For convenient searching, ads can be sorted by offer, geo, and niche, along with several filters to help you quickly evaluate competitors’ campaigns.

Additionally, there’s analytics for each geo, a ranking of offers by region, and the ability to group offers into folders for quick or team access.

AdMobiSpy

In short:

• Official website: AdMobiSpy;
• Pricing: from $49/month, with a 17% discount for annual payments;
• Free plan: available;
• GEO: 70+;
• Filters: 15+;
• Key features: pay only for the type of spying you need: Google, myTarget, Popups, mobile ads.

In detail:

The service’s motto is “We monitor everything that moves”. This spy tool not only covers the main platforms and ad networks, but also keeps track of the Russian social network VK. There are four tracking directions available:

1. Google;
2. myTarget;
3. Popups;
4. Mobile advertising.

Each of them offers different geos and filters. For example, ad monitoring in popular networks is available for 50 countries, while for myTarget, it’s limited only to 11 countries.

The service offers its users:

• Fast and easy search with advanced filters;
• Comprehensive statistics;
• High-converting landing pages;
• One-click download;
• Bulk download function;
• Daily updates of creative assets, landing pages, transit pages, and websites;
• Detailed analysis of each ad and landing page;
• Device, browser, and geo targeting insights for launching your advertising campaigns.

🎁 Promo Dolphin20 gives a 20% discount for the first month of usage.

SpyOver

In short:

• Official website: SpyOver;
• Pricing: From $149 per month;
• Free plan: available;
• Database size: 11 million creatives;
• GEO: 150.
• Filters: Network, geo, language, device, browser, tracker, date and duration of running;
• Features: Mass download, text translation, ability to view ads that led to a specific landing page.

In detail:

SpyOver is a service for monitoring and analyzing teaser and push ads, helping to find competitors’ ads, successful combinations and gather ideas for launching your own campaign. The service collects and processes gigabytes of ads, pre-landers and landing pages from 150 geos, including exotic ones. Other advantages of the service include:

• Covers 14 traffic sources;
• Constant market monitoring;
• Daily update of the ad database;
• Built-in Downloader for landing pages or websites in a zip archive.

🎁 Promo Dolphin20 gives a 20% discount for the first month of usage.

Spyteg

In short:

• Official website: Spyteg;
• Pricing: from $149 per month;
• Free Plan: available;
• Database size: 3 million creatives;
• Geo: 150+;
• Filters: keywords, offers, branding text, redirects, platforms, text on the landing page, external links;
• Features: the service is focused on adult advertising.

In detail:

Spyteg is a spy service for monitoring and analyzing adult advertising. It covers 150+ geos and 8 traffic sources. It helps track competitor ads and accurately identify which offers and landing pages they are promoting, the platforms, traffic sources, browsers and devices they use. The service covers three types of advertising: teaser, banner and video.

Additionally, users of the service will find the following advantages:

• Analysis of teaser, banner, and video ads;
• The only service that provides detailed statistics on each video ad with the ability to download in one click;
• The “Save to Favorites” feature helps track progress on views, ad rotation duration or to study ads in detail later.

🎁 Promo Dolphin20 gives a 20% discount for the first month of usage.

BigSpy

In short:

• Official website: BigSpy;
• Pricing: From $9 per month, 30% discount for annual payment;
• Free Plan: available;
• Database size: 1 billion creatives;
• GEO: WW;
• Filters: Platform, site type, geo, language, campaign objective, engagement, audience parameters and others;
• Features: One of the largest creative databases.

In detail:

BigSpy positions itself as a multi-platform spy service, working with platforms such as FB, IG, AdMob, YouTube, TikTok, X, Pinterest, Yahoo and Unity. It claims to have over 1 billion creatives in its database. Additionally, users have access to:

• Powerful yet user-friendly search tools;
• Daily updated trends based on big data;
• A “Currently Trending” section showing what other webmasters are searching for;
• An analytics section that tracks how your advertising approaches have evolved.

PiPiAds

In short:

• Official website: PiPiAds.
• Pricing: From $77 per month, with a 30% discount for annual payments;
• Free plan: No, but there is a “three days for one dollar” offer;
• Filters: Vertical, geo, language, CTA, reactions, likes, comments, engagement, time period, and more;
• Features: A wide range of free tools.

Подробно:

PiPiAds initially worked exclusively with TikTok, but recently launched a beta feature for FB ad searches. The platform claims to have the largest database of creatives.

Free tools include a UTM link builder, audience targeting, an advertising campaign cost calculator, Google Chrome extensions and others.

As for the service’s features, we would like to highlight the following:

• General search for creatives for TT and FB;
• Analysis of ad categories;
• Trends in short videos;
• Access to links and landing pages.

Conclusion

The target audience for ad spying tools consists of affiliate marketers, who use them to study others’ experiences, find competitor’s working combinations, analyze them, compare them with their own ideas, adapt them and implement them in their 👍🏻 advertising campaigns.

Beginners are also advised to use spy services to train their observational skills, study competitors’ campaigns and gain experience. However, the free spy service is only suitable for getting acquainted, as it does not provide all the statistics and does not show the majority of creatives. Paid versions are free from this limitation. The good news is that they often offer a trial period.

Competitor monitoring is necessary in any field, not just in affiliate marketing. However, it is in this area where spy services are truly helpful. Spy tools for affiliates will not only help understand competitors but also, in some cases, surpass them by making the right decisions.